DIY TELFAR x UGG BAG
'Drop Your Bag Before We Drop Ours'
Designers turn Uggs into Bags to tap into viral DIY trends on Tik Tok to bring in the launch of the Telfar x Ugg Bag.
INSIGHT: People are gravitating towards upcycling or reusing clothing in order to be creative with their fashion choices
TASK:
Creating a social first, attention grabbing idea that launches the Telfar x UGG collaboration to a new audience
IDEA:
There is a the perfect way to introduce the Telfar x Ugg bag in an age where people are being creative with their fashion choices and upcycling/ redesigning objects more and more. And especially on TikTok.
Leaving fashion brands to encapsulate your individualism is dead. Telfar and Ugg sees that the people want to create and be apart of their own fashion story. The DIY Telfar x UGG campaign will call on artists and budding fashion designers to create bags out of Ugg shoe wear and other material to dawn them the new Telfar x Ugg bag before the launch.
