BROADWAY! IN THEATERS NOW
Take Broadway shows out of Broadway, NY and into small town movie theaters on their own Broadway streets and their bigger twin city theaters.
INSIGHT: There is still an audience of Broadway fans and staff without the ability to travel and attend their favorite shows
TASK:
The Pandemic all but ended the performing arts and with it, the main source of revenue for millions of artists. Come up with an innovative idea that helps the performing arts while the world gets back to normal
IDEA:
Since the pandemic, local movie theaters have been suffering as people turn to streaming sites to satisfy their desire for communal watching. However there is still an audience of Broadway fans and staff without the ability to travel and attend their favorite shows. And even before that, most shows were not very accessible to the masses, having tourists make up about 65% of Broadway show attendees.
In order to cater to a crowd that has been left without an outlet due to the pandemic, small town movie theaters and their partnered bigger cities theaters will stream simultaneous, professionally shot Broadway shows of regular and rotating cast members. The shows will run on Broadway’s usual scheduling and actors will be paid per show as well.
The shows will run simultaneously with a partnered city -- twin towns. Actors will be paid per show they perform in and the attendance for those shows. As well as cast and crew for the shows they work on, ensuring everyone gets paid. The shows will run on regular Broadways scheduling and for as long.