Color Theory

Color Theory is a boba shop with the mission of combining fun with a classy nude aesthetic. The goal here was to create brand guidelines fitting for an instagram feed, curated for a shop that met the needs of 20 somethings and older boba drinkers, working but not yet done with instagram-able moments. “Few things can really impact your mood directly. But a good drink and great color palette are everyone’s go to’s. Color Theory wants to introduce you to the fastest way to bring you serenity. Just a sip away.”