Jack Morton Game Cards

Jack Morton is a multinational brand experience agency. Joe Panepinto, as the lead Strategist, wanted to create a strategy game to work the brains of ad strategists, account executives, and copywriters. I was responsible for conceptualizing the theme of the design with the Art Director, as well as creating the layout and designs of the cards.

WTF CARDS

Great marketing ideas are based on insights or non-obvious truths. This is a game for sharpening your skills in identifying them.

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Brand cards.png
Wild cards.png
Employee cards.png
B2C cards.png
B2B cards.png

BIG IDEAS CARDS

This game is about reverse engineering an award-winning experiential marketing campaign from the Cannes Lions list of finalists and winners available at The Work and via web search.

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Big Idea Card box 3 cards.png
Intro cards.png
Wild cards.png
Campaign cards.png

Team - Associate Designer: Me | Art Director: Sarah Williamson | Creator: Joe Panepinto

Category: Graphic Design

Client: Jack Morton

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