UNC FashionMash Workroom Presents: The PUMA League:
EP+ Co facilitated classroom work along side UNC FashionMash Workroom to conceptualize, build, and present a campaign for PUMA products targeted towards Gen Z and eGamers. The design centered around UX and the built experiential design installation for PUMA included a virtual reality set-up and user interaction driven by research and consumer insight.
Explore the Main Space
The challenge: How a fashion brand can be an authentic partner with Gen Z e-gamers in a physical experience. Transport yourself into the space. Virtual goggles on
RGB Shoe Wall Installation - featuring a PUMA shoe designed by Bradley Theodore
PUMA League Speakeasy - This extra experience, a club/ speakeasy, added to the exclusivity of the already gamer x fashion exclusive experience
The PUMA League Loading! BTS shots from the process…
The Unfinished Tape Wall- My team tackled the tape wall, with influence from a professional artist, and hung the shoes. We also did the staircase up into the space that transported our guests into the speakeasy.
The Finished Tape Wall- The shoe stands were student designed individual projects.
PUMA individual Project- I laser cut acrylic to create designs and glued together the walls, then I added lights around the shoes to add to the clarity and mysticism of the box.
PUMA individual Project Stand- standing in the PUMA speakeasy
BTS Staircase Design- The design before it was complete. The design was intended to create the illustion of a vortex.
BTS Stairway- The staircase before equipped with beam, cardboard, and RGB light installs. The wall was painted black for the experience.